Created as a proof of concept for an innovative approach to the television and video viewing experience, the Mercury project provides a demonstration of the Craftwork LUNA framework and how visual interfaces might evolve.
With a tight timescale, informitv partnered with Craftwork to develop a working prototype that would demonstrate the intended behaviour on a low-cost device.
Craftwork used its LUNA™ engine to create the user experience based on a series of wireframe designs. With the flexibility of LUNA, the required components were rapidly developed to create a high-fidelity prototype on representative hardware.
- Designed for shared viewing on television
- Personalised welcome screen on start-up
- Custom viewer profile selection
- Personal playlist navigation
- Scheduled and on-demand viewing combined
- Video transition effects
- Dynamic presentation between programmes
- Up, down, left, right, select navigation
- Compatible with second screen devices
Mercury shows how scheduled and on-demand viewing can be presented in a televisual experience designed around the needs of viewers in shared households.
Using LUNA, this approach could be deployed on low-cost devices by consumer electronics companies or service providers to retain the benefits of traditional television with the flexibility of online video.